Published Mon, 2010-10-25 16:30; updated 4 years ago.

Sleep Safe – that’s the name of a new campaign aimed at preventing sudden infant death.

The Sleep Safe campaign will be launched by Solihull Local Safeguarding Children Board on Monday 1 November.
The need for the campaign was identified by Solihull, Coventry and Warwickshire Child Death Overview Panel, which reviews causes of death in childhood with the aim of preventing future deaths.
Fourteen babies have died from sudden infant death syndrome in Solihull, Coventry and Warwickshire over the last two years. This is a rare occurrence and the figures are no higher than elsewhere in the West Midlands but even one death is one too many.
So, experts from different organisations that make up the Board, including Solihull NHS Care Trust and Heart of England NHS Foundation Trust, have worked together on the campaign to reduce that figure.
It can be impossible to determine the exact cause of unexpected death in the under twos but there are some ways of reducing the risk. 
Health visitors will give all Solihull mothers of babies this vital information, along with a thermometer, a fridge magnet and other reminders in Sleep Safe bags. 
The campaign is endorsed by the Foundation of Sudden Infant Deaths.
Some simple tips to help a baby stay safe are:
  • Place on back to sleep with feet to the foot of the cot to prevent the baby wriggling down under covers
  • Keep rooms between 16 - 20°C
  • Put your baby to sleep in a cot in your room until six months old
  • Do not allow anyone to smoke near your baby
  • Do not share a bed with your baby if you have been drinking alcohol, taking drugs or some medications, are a smoker, or very tired
  • Never sleep with your baby on a sofa or armchair
  •  Seek medical attention promptly if you have any concerns that your baby is unwell
Jeanette Satterthwaite, Solihull NHS Care Trust’s Clinical Leader for Health Visiting, said: "Sudden infant death is a very rare event but we want to make sure every parent is aware of the risks. When parents receive their Sleep Safe bags, the health visitor will discuss how best to keep their baby safe while sleeping and answer any questions."